Parenting young people is the hardest job ever till two fathers voyaged on an even harder pursuit.

A rather disappointing pursuit to find the best self-care products for young ones going through Puberty. 

The disappointment kept growing at every step, from brands employing both cheap and toxic products and messages to fuel further insecurities, rob them of their individuality or just have them obsessed with vanity. 

It is this dire need that the idea for India’s first brand for GEN-Z or  “Beauprty” came to be. 

Generation Z  does not need to be sold harmful chemicals or toxic standards of Beauty, but just products and space to be their best selves. 

From colour-coded products based on skin type to minimal, efficient, and reusable packaging to cleanest ingredients, BEAUPRTY is all about this generation that is cool, simple, to the point, and of course BEAUtiful !